01 Estate Agency Website
Trading Places
A digital property experience built around the customer journey.
- Website Design
- Website Development
- UX/UI
- Property Search
- Lead Generation
- Responsive Design
- Conversion-focused navigation
Project overview
The project
Trading Places is a UK estate agency handling residential sales and lettings. The website covers every reason someone visits an agent online, from finding a home to buy or rent to selling, letting or getting a valuation, and makes the next step obvious each time.
The brief
Trading Places needed a modern digital experience that made it easier for users to explore properties, navigate buying and renting journeys and enquire about services.
01
Challenge
An estate agency site has to serve very different visitors at once: buyers, renters, sellers and landlords. Each of them needs a quick, clear route to what they came for, without wading through everyone else's journey, and every route has to end in an enquiry the agency can act on.
02
Approach
We organised the whole site around five journeys: Buy, Rent, Sell, Let and Valuations. Property search sits at the centre of the homepage, and listings link straight to full property pages. Every page closes with a clear call to action, whether that's booking a viewing, requesting a valuation or getting in touch.
03 Design
Designed to be chosen.
A calm, editorial look: warm off-white backgrounds, an elegant serif for headlines and a deep green accent that lets the property photography lead. Generous spacing and consistent cards make long listings easy to scan.
04 Development
Built to work hard.
Built as a custom web application rather than a template. It includes filterable property search (location, radius, price, type, bedrooms, bathrooms and must-haves), property pages with photo galleries, saved properties, valuation and contact forms, and an on-site assistant.
05 Mobile experience
Made for the phone in your hand.
On phones, the homepage search becomes a stacked, thumb-friendly form, and filters collapse into a single 'Filter & sort' control. Property pages keep Enquire and Book a Viewing within easy reach.
Mobile screens · swipe
Homepage 
Property search 
Property detail 
Valuation request
06 Key features
What we delivered.
- 01
Property Discovery
Search and filter homes for sale or to let, then save favourites to a shortlist.
- 02
Responsive Experience
Designed for phones first, with dedicated mobile layouts for search, listings and forms.
- 03
Clear User Journeys
Separate, focused routes for buying, renting, selling and letting, plus a step-by-step 'how it works' guide.
- 04
Lead Generation
Valuation requests, viewing bookings and enquiry forms placed at every natural decision point.
07 Visual gallery
The live site, page by page.
Real screens from tradingplace.uk. Property listings in these screens are sample listings shown during the site's launch phase.
Desktop screens · swipe
Homepage with property search 
Property search and filters 
Property detail page 
Valuation request journey
08 Results
Results, when they're real.
The site has only recently launched. We'll publish performance data here once there's enough of it to be meaningful. We don't estimate or round up.